Born into an oligarch family, Grigory is so spoiled that he thinks he is above the law. When he goes too far with his escapades and faces a jail sentence, his father takes measures. With the help of a friend he plans to ‘rehabilitate’ his son. They reconstruct an abandoned village, 19th century style. Soon after that, Grigory gets into an arranged car accident and “goes back in time” reincarnated as a serf. All the people he meets there are actors. There are hidden cameras everywhere, and a team of psychologists watches Grigory. He will have to learn how to appreciate life and to work hard.